How We Work
We know that not every company can afford a full time digital marketing professional. That is why we offer a service that can be tailored to your specific needs and your budget. For the process to work it has to be an ongoing commitment, wheter this be one day or several days every month. When possible we like to work from our customers premises, this gives us a better understanding of their business and helps to build mutual trust in the relationship. We try to follow a structured plan to ensure the success of the project. The following steps outline this plan:
- Digital Audit
The first task we undertake is a full digital audit. We evaluate the effectiveness of your current website, your digital marketing and your social media.
- Digital Marketing Plan
When the audit is complete we work on your digital marketing plan. To do this we have to work closely with the company employees. We need to understand your products/services, the markets you operate in, your customers and your competitors. We then identify the most suitable marketing channels, clearly define the target markets and build your customer profiles.
Once the digital marketing plan is complete we begin to implement it. For it to work successfully we have to combine our expertise with that of the company's employees. Between us we need to produce great content which will be at the centre of our marketing activities. As we progress with the digital marketing activities we identify and educate individuals within the company who can take on some of these activities themselves, activities such as updating the website, engaging on social media and writing blogs.
- Reporting & Analysis
As the digital marketing plan progresses we produce monthly reports that identify the successes and failures of the plan. We aim to work in as transparent a manner as possible. Our detailed reports give our customers the peace of mind to know that all the work we conduct can be routinely scrutinised.
Ultimately our aim is to build long term relationshsips with our customers, the longer we work with them the more we understand their business. The longer we work with them also means we are producing the results they are looking for.